Management and Culture of McDonald's and KFC Assignment

Management and Culture of McDonald's and KFC - Assignment Example The internationalization, for instance, has become a major source for growth and survival of a family business (Kontinen and Ojala, 2010). Internationalization of business is also associated with the international expansion of industry (Leontiades, 1987). In this view, it is important to consider that internationalization of business today covers not just the broad context of the expansion of a nation, but the integral part of it involves the expansion of single or even personal businesses as well.The skills required for international management includes self and cultural awareness and the right interpersonal and communication in managing between national cultures. (Parker, 2005). The good thing about internationalization of business is the thought that a certain business may be able to expand and diversify its activities across different countries. In contrast to internationalization, globalisation tries to look at the world as without border and nationless (Parker, 2005). This mean s that every nationality is integrated and each nation is dependent or relying on each other. This great reliance brings forward the idea or concept that the various cultures in the world can be combined together. Thus, the entire world would be bringing one single culture. However, this concern is just among of the most considered issues in the case of globalization. In the midst of globalization, the issue about whether its entire activity has remarkably been applied remains to be discovered especially in cases of international companies trying to expand into other nationalities or culture. It is also important to find out which of the principles between internationalization and globalization are remarkably currently put into practice. Many companies are claiming the benefits of globalization. However, it is also important to consider what specific principles they are using between internationalization and globalization. Hofstede’s theory of culture Hofstede’s theory of culture is about ideas on people’s behavior and attitude (Callahan et al., 2007).